This allows you to change the content of your tagline. E.g. you can put a picture or different text in it.
Just replace the part where it says IMVUSPACE PIMPS YOUR PAGE with the text you wish to have. For adding a picture use

Make sure you are not using single quotationmarks in the content part because then it will not work.

Click the code to select, press CTRL+C to copy and CTRL+V to paste at the wanted location.